THE HUMAN SITE OF TECHNOLOGY
SERVICES.
DIGITAL CONSULTING.
- Strategic thinking with digital expertise
- Integrated approach for 360 degree brand communications
- UX leadership skills and experience with national and international accounts
- Team management and coaching
- Pitch support
UX DESIGN.
- UX strategy
- Service design
- Usability review
- Research
- User journeys
- Personas
- UX writing
- Uselab guidelines & support
INFORMATION ARCHITECTURE.
- Content inventory
- Wireframes
- Prototyping
- Clickdummy
- Sitemap
- Card sorting
- Detailed concept & specifications
WORKSHOPS.
- Workshop design
- Strategy & stakeholder workshops
- Ideation workshops
- UX / CX workshops
- Design thinking
- Team coaching & training
PRESENTATION.
- Strong presentation skills
- Experienced in customer presentations and brand communication
TOOLS & QUALIFICATIONS.
CHARACTERISTICS.
Heidrun Hartl, Freelance UX & Service Designer in Berlin/Brandenburg.
Like many others in the dot-com business, I started out in the mid-nineties — and like most early digital pioneers, I was largely self-taught. Before that, I was actually a qualified clothing engineer — it’s always fun to ask other digital veterans what they originally studied.
I’ve witnessed the many ups and downs of this evolving industry and spent exciting years in leading roles at various agencies, working with both national and international clients and brands. My focus has always been on digital concept development, UX design, and usability — from the spark of an idea to the creative concept, wireframes, and prototypes that serve as the blueprint for designers and developers alike.
One thing has never changed: without joy of use, there are no users — regardless of platform, device, or product innovation. For me, it’s always a fascinating journey to step into the user’s mindset — a challenge that never ends. Stay curious!
BRANDS. LINES. EXPERTISE.
Automotive & Mobility
- Deutsche Bahn
- Citroën
- Daimler
- Kia
- Mercedes-Benz
- Peugeot
- Volkswagen Group Services
Manufacturing
- Nordenia
- Schüco International
- ThyssenKrupp
Beauty
- Lancaster Group
- L’Oréal
- Vichy
Fashion
- Annette Görtz
- Calida
- Esprit Europe
- JOOP!
Public Services & Organisations
- Bundesministerium der Finanzen
- Bundesministerium für Familie, Senioren, Frauen und Jugend
- Bundesministerium für Umwelt, Naturschutz, Bau und Reaktorsicherheit
- Bundesministerium der Verteidigung
- International Tracing Service
- ITZBund
- SCHAU HIN!
IT & Consumer Electronics
- IBM
- IFA Berlin
- Intel
- LG Electronics
- SAP
- Sennheiser
- Sony
- T-Systems
Logistics
- Deutsche Post DHL Group
- Die Neumann Gruppe
Finance & Insurance
- AachenMünchener
- Commerzbank
- Finanz Informatik
- IKB Bank
- KfW Bankengruppe
Energy
- RWE Trading
- Vattenfall
- yello
FMCG & Retail
- Aptamil
- Danone
- Durstexpress
- Eckes-Granini
- Finnern Pet Food
- NETTO
- Reckitt Benckiser
- Subway
Healthcare & Science
- Altana Pharma
- Biocom / Bundesministerium für Bildung und Forschung
- Danone Medical
- Sanofi Aventis
- Zeiss Meditec
Publishing & Media
- Cornelsen Verlag
- Hubert Burda Media
- Lisa
- Medienboard Berlin Brandenburg
SAY HELLO.
PORTFOLIO ON REQUEST WITH PLEASURE:
Heidrun Hartl
Eulenkamp 2
D - 14552 Michendorf OT Wilhelmshorst
© Copyright 2025
Heidrun Hartl
All rights reserved.
IMPRINT.
Liability for links.
This website may contain hyperlinks to external websites of third parties on whose content I don't have any influence. The respective providers or operators of these pages are solely and always responsible for the content found on the linked pages. No liability is assumed for the content and the correctness of the information of linked sites.
Copyright.
All contents on these page are subject to German copyright law. The copying, processing, distribution and any kind of exploitation outside require the written consent of the respective author or creator. All brands mentioned on this page are subject of the respective trademark laws and the rights of the respective copyright owners.
Data protection.
The use of my website is normally possible without giving personal data. I would like to point out that the data transmission on the Internet (for example, by e-mail communication) can have security gaps. A complete protection of the data against access by third parties is not possible. All personal data is saved only during the time required to serve your indicated purpose.
